I got to design and illustrate the 2022 Chinese New Year red envelopes for Bremont watches (along with the fantastic China team). Happy to see it get picked out by Hypebeast in their ‘best of 2022 new year red packets’

Navigating the cultural traps was an interesting process. For instance, I didn't know that realistic drawings of animals are not a good idea (cartoon depictions are preferred) or that a tiger with its back turned is some serious bad luck. Here are a couple of the rejected sketches...